We love the rich taste of molasses in our baking. Sugar is sweet but it doesnt carry a flavor. This molasses is mild and sweet and imparts a rich, mellow taste to your baked goods with none of the strong sulfur taste of old-fashioned molasses. Its a natural sweetener with its own delicate flavor and is also hygroscopic, that is, it attracts moisture rather than drying out. So molasses helps keep pastries and breads moist and makes them last longer. Use these molasses crystals rather than liquid molasses. Its convenient, its not messy, and you can substitute molasses crystals for all or part of the sugar without making adjustments in the liquids in the recipe as you must with molasses. It is made with dehydrated organic molasses and organic cane sugar. Ingredients: Certified organic cane sugar, certified organic molasses. This product is packed with equipment that processes baking mixes and may contain traces of nuts, wheat, dairy, soy, or eggs.